See how the conversation performs, view by view.

Keywords

Content in this view that matches the keywords you choose, with mentions, engagement, reach, sentiment and content volume for this view alone.

What it tells you: how a phrase is doing in one view, without the other three blending in.

• Mentions
• Engagement
• Reach
• Sentiment
• Content volume

Pick a view above to swap the sample.Pick a view on the right to swap the sample.

The single-view counterpart of Source Analysis.

Entity

Mentions and discussion about the brands, products, people or organisations you track, in this view, with engagement, sentiment and a trend line.

What it tells you: whether your brand is gaining or losing ground in this view against Nimbus and Kestrel.

• Entity mentions
• Engagement
• Sentiment
• Trend

Open any entity to see its posts in this view.

Communities

Grouped conversation in the communities you follow: community name, mentions, engagement, sentiment and the dominant topic in each.

What it tells you: which communities talk about you most, and in what tone.

• Community name
• Mentions
• Engagement
• Sentiment
• Dominant topics

A community can be one you follow, or a set of profiles, accounts or communities you define.

Hashtag-wise

Popularity, reach, engagement, growth and sentiment for each hashtag in this view.

What it tells you: which tags carry your message in this view, and which carry complaints.

• Popularity
• Reach
• Engagement
• Growth %
• Sentiment

Sort by growth to see what is rising here first.

Main object: Profile

The view’s main object in full detail: the profile, post or author you follow, with its best and worst content and the posts behind each number.

What it tells you: which pieces of content drove the numbers, and how people answered them.

• Posts
• Interactions by type
• Comments
• Shares
• Engagement rate

Select “Open the posts” on any row to read them.