Sentiment

Find the problem before it reaches the headline number.

See where the favourable and adverse conversation sits, and how any keyword performs across every topic.See where the favourable and adverse conversation sits, and how any keyword or campaign term performs across every topic.

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Sample data

Battery & charging net sentiment down −12 pts vs last period

Who opens this page

Brand and reputation managersAct on an emerging issue while it is still small.
Customer experience teamsSee which complaints are growing, and where.
Campaign managers and product teamsMeasure how a message or product name lands.

A healthy score can hide a problem.

Aggregate sentiment hides where the trouble is. Vinci360 shows you where.

1 · Overall▲ Net sentiment +34 · up 2 ptsLooks healthy. Tap “Underneath”.Looks healthy. Is it?

2 · Underneath: by topic

Aurora X2 launch
▲ +34
Price & offers
– +22
Night photography
▲ +43
Battery & charging
▼ +9 (−12)

by hashtag

#ShotOnX2▲ +64
#AuroraLaunch– +29
#SampleCampaign▼ −14 (−22)

Moving the wrong way

Bar key: ▲ positive (green) · – neutral (grey) · ▼ negative (red, hatched). Purple outlines mark what needs attention; they never mean a sentiment.

Sentiment Analysis

How people feel, separated from how much they talk, by topic and by hashtag.

Topic-wise sentiment

Positive, neutral and negative for each of your top topics, side by side.

What it tells you: which topic is pulling your sentiment up, and which is dragging it down.

Positive
Neutral
Negative
Net sentiment
Change vs previous

Switch between real counts and 100% stacked bars.

Audiences feel differently about each topic; this explains movements that look inexplicable in the total.

Sample data

Aurora X2 launch6,270 mentions
Net +34up 2 pts vs prev.
Price & offers8,680 mentions
Net +10down 1 pts vs prev.
Night photography3,374 mentions
Net +43up 3 pts vs prev.
Battery & charging29,890 mentions
Net +9down 12 pts vs prev.

Hashtag-wise overall sentiment

Every hashtag around your brand with its mood, its direction and how much it is used.

What it tells you: which tag communities are on your side, and which are turning.

Sentiment split
Net sentiment
Trend
Volume

A campaign tag turning negative shows up here before it shows in any total.

Hashtags · last 30 days

Sample data

#SampleCampaign turning negative

Sentiment threshold

Choose how confident the system must be before a post counts as positive or negative; everything below is shown as neutral.

What it tells you: how much of your sentiment is clear-cut, and how much is borderline.

Drag the slider and watch the chart change.

Sentiment threshold

Sample data

Confidence required70% confidence

37% of posts are below the line and shown as neutral.

Relaxed (60%)

▲ 52% · – 28% · ▼ 20%

Strict (90%)

▲ 34% · – 54% · ▼ 12%

Drill into the posts

Click the negative segment, read why.

Every bar opens the real posts behind it, so you understand the dip before you respond.

Battery & charging · ▼ Negative · 9,565 posts

Sample data

Third X2 charger this year. Support keeps closing my ticket.

Negative2.4KView original

The #SampleCampaign ad promised all-day battery. Mine lasts till lunch.

Negative1.1KView original

Two weeks waiting for a replacement cable.

Negative640View original

Narrow it down

Separate filters for each module. Try switching a topic off.

Date rangeLast 30 days

Topic

Keyword or entity

HashtagAny

Sentiment threshold · 70% confidence

LanguageAll

Change a filter and every widget updates together.

All topics

Never a blank widget

If a filter leaves a widget empty, it says why instead of going blank.

e.g. “No posts with this keyword in the last 7 days. Widen the date range to see more.”

How to use it

Step 1: Check sentiment by topic and by hashtag
Find the topic or tag that is moving the wrong way.
Step 2: Open the posts behind the dip
Read what people actually said, so you know why.
Step 3: Pick your campaign keyword and compare sub-topics
See where the message lands and where it doesn’t.

What it does for your brand

Catch trouble early
Spot an adverse topic or tag before it reaches the headline.
Respond with context
Read the real posts before drafting a reply.
Prove what the message achieved
See how a campaign term performs per sub-topic and category.

Works with the rest of Vinci360

See what hides beneath your sentiment score.

Leave your work email and we will show you your own topics, tags and keywords.

Find the problem before it reaches the headline number.

Who opens this page

A healthy score can hide a problem.

Underneath the overall score

Sentiment Analysis

Topic-wise sentiment

Hashtag-wise overall sentiment

Sentiment threshold

Click the negative segment, read why.

Narrow it down

Never a blank widget

How to use it

Step 1: Check sentiment by topic and by hashtag

Step 2: Open the posts behind the dip

Step 3: Pick your campaign keyword and compare sub-topics

What it does for your brand

Catch trouble early

Respond with context

Prove what the message achieved

Works with the rest of Vinci360

See what hides beneath your sentiment score.

Find the problem before it reaches the headline number.

Who opens this page

A healthy score can hide a problem.

Underneath the overall score

Sentiment Analysis

Topic-wise sentiment

Hashtag-wise overall sentiment

Sentiment threshold

Click the negative segment, read why.

Narrow it down

Never a blank widget

How to use it

Step 1: Check sentiment by topic and by hashtag

Step 2: Open the posts behind the dip

Step 3: Pick your campaign keyword and compare sub-topics

What it does for your brand

Catch trouble early

Respond with context

Prove what the message achieved

Works with the rest of Vinci360

See what hides beneath your sentiment score.